Ani and Kita’s Kadiwa is now speeding in Zambales
City of San Fernando, Pampanga – Formal when Kadiwa ni Ani and Kita outlets of the Agriculture Department of Central Luzon in the province of Zambales in the leading Agribusiness and Marketing Assistance Division (AMAD) was held on February 15th at Provincial Capitol Compound, Iba, Zambales.
This project aims to make consumers buy cheaper and healthier food directly from farmers and avoid middlemen in the farm-to-market access system. Because of this, farmers can sell the
their crops at a good price. In addition, the project also aims to help farmers and fishermen to sell their crops and products in the market themselves.
In the message of Provincial Agriculturalist Russell A. Quitaneg of Zambales, he urged customers to support the Kadiwa ni Ani and Kita program. ′′ Kadiwa program is very timely because it is a marketing system that is where helping farmers to sell their crops and products at reasonable prices. It also aims to bring products closer to consumers or buyers at affordable prices. That’s why we are inviting all our colleagues at Capitol to support by shopping so we can help farmers and at the same time we can buy our main food items.”
Many thanks to Rose Fernandez, a buyer on the Kadiwa program of the Department. ′′ It’s a great thing we have Kadiwa in our area because what I have bought here is cheaper and fresher than the markets Just like what I bought here that knows better than the market that is very limited.”
Within two weeks of its implementation, there were a total of seventy (17) exhibitors and farmers who participated in the DA-AMAD project in Iba People’s Plaza of Zambales.